Helpful Hints To Get More YouTube Subscribers -2015
– Three billion search queries are submitted every month.
– 50% of all Internet users are active on YouTube.
– 100 hours of video content is uploaded every minute.
– 6 billion hours of video are watched every month.
These facts alone make YouTube one of the most vital marketing platforms for your business.
But to be successful you need subscribers to your channel, so how do you attract YouTube users to subscribe?
1. Be Consistent And Constant
If you want to be successful on YouTube, your content strategy needs to be consistent and constant.
You can’t expect one video to grant you success overnight. Even the big brands have to deliver content over multiple videos. The more videos you produce, the more views you have for your brand. For instance, one of Volkswagen’s latest video campaigns utilized a story over three videos, which saw them achieve 155 million views.
2. Be Remarkable
With over 100 hours of video being uploaded every minute, you need a way for your content to be distinguishable from the crowd, and it has to be remarkable. You need to deliver content that explains your best-kept secrets and most effective strategies. This is the information your competitors won’t be able to share.
3. Share Useful, Valuable Information
Customers want more bang for their hard earned bucks. Today they are looking for information they can use to improve their lifestyle or to fix problems.
Ensure your content follows this golden rule to earn their trust so that when they bumped into a problem that they can’t solve, they’ll come to you.
4. Ask For Subscribers
Recommended for YouWebcast: Growth Through Mindfulness: How to Become a Great LeaderAt the end of the video, simply thank the viewer, and ask them to subscribe. In order to make it more effective, do this in three parts:Part One: Tell them what to do i.e. “subscribe to our channel”.
Part Two: Tell them how to do it: i.e. “by clicking on the button above”.
Part Three: Tell them why: i.e. “to stay informed of the best video marketing practices”.
5. Use Annotations
Annotations are the messages that often appear over a video as it is playing.
While some YouTube marketers seem to overuse these, a couple of well placed annotations help you grab the attention of your audience and convince some to take action.
There are a few ways you can do this; however, the best two options are:
image: http://cdn2.business2community.com/wp-content/uploads/2015/09/subs-upload.jpg.jpg
The button – embedded in the video that enables your viewers to take action without leaving the video.image: http://cdn2.business2community.com/wp-content/uploads/2015/09/subscribe-upload.jpg.jpg
The speech bubble – that directs users to take an action, but they will likely have to do it off-screen.6. Add A YouTube Widget To Your Site
Your website receives a lot of traffic.
However, 70% of that traffic will not return unless you have them subscribed to something. While most people advocate a mailing list, you can also offer them the chance to subscribe to your YouTube channel.
It might get a better result because it will be less obtrusive (no emails pinging into their inbox) and YouTube videos are generally less salesy.
7. Be A Featured Channel
Use the powerful marketing tool of ‘word of mouth’ and connect with other YouTube marketers. Ask them to place you on their ‘Featured Channels’ and you’ll gain momentum from their audience.
The more traffic you gain, the more subscribers you are likely to have signing up to your channel.
8. Interact With Your Community
You’ll see better results when you interact with the YouTube community. There are three ways that you can create meaningful interaction:
– Ask questions of your commentators, i.e. why did they like the video?
– Watch and comment on other videos.
– Encourage your viewers to reply with videos. This connects their audience to your profile as well.
9. Offer Something
Everybody likes to receive something, so give your viewers a reason to subscribe or promote you. Many YouTubers have successfully implemented competitions like:
– At 500 subscribers I will give away $100 in Amazon vouchers.
– When we have 500 subscribers our managing director will shave their head on YouTube.
This will intrigue audiences and they will want you to reach that target. This strategy is also known as gamification.
Conclusion
YouTube is going to be a major influencer for your online success in the future. The core aspect of marketing on YouTube is the number of subscribers you have. Therefore, you need to implement particular elements that will encourage users to subscribe to your channel today.
How many subscribers do you have? How many subscribers have you added this month?
Let us know in the comments below.
Take action:
– Set yourself a realistic subscriber goal.
– Add two annotations to your next video.
– Add a widget to your blog / website that connects to your YouTube channel.
– Create a reward for your subscribers when you reach your goal.
– Connect with other YouTubers to be listed on their Featured channels.
– Spend 15 minutes a day interacting with the YouTube community.
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